3 Steps to Generate B2B and B2C Leads on LinkedIn

3 Steps to Generate B2B and B2C Leads on LinkedIn

SUMMARY KEYWORDS

steps to generate BtoB and BtoC Leads, LinkedIn, traffic, order, identify, opportunities, communities, dream, customer, business, strategy, Russell Brunson, Chet Holmes, convert, referral partners, ad, talk, referrals, leverage, industries, nature,

SPEAKER: Jesse Razo

00:00 – The 3 Simple Steps to generate BtoB and BtoC Leads on Businesses

What Russell and Chet talk about is traffic. And, they really identify three different types of traffic, cold traffic, warm traffic, and hot traffic.

Hey guys, Jesse’s here, once again, I got another quick training for you. Today, I’m going to talk with you about three simple steps to lead gen on LinkedIn regardless if you’re b2b or b2c. That means regardless if you have a business service offering, and or your business consumer service offering. So, whether you’re a local business or you’re online, I’m going to talk with you about Legion on LinkedIn. Now, before I get into the actual three-step process to lead gen on LinkedIn, let me tell you what sparked this training. I actually finished reading a couple of different books, first and foremost, traffic secrets by Russell Brunson.

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00:52 – Discover Traffic Secrets, Build LinkedIn Legend, & Grow Your Business

And then, in traffic secrets, he actually recommended a book called “The Ultimate Sales Machine by Chet Holmes”. Now, if you haven’t read either one of those, I highly recommend that you do really great books. And, if you’re getting into the digital ad space, I would highly encourage you to read both of those books for sales and marketing aspects. Now, if you haven’t read, read the trilogy by Russell brunson.com, expert and traffic secrets. And, I would highly recommend all three of those as well.

So, let’s talk about Legend on LinkedIn, and why it’s important for your business. And, even if you’re a local service offering. Let’s say that you’re a doctor, lawyer, contractor, or if you’re accountant, or anything professional. Or, if you’re a highly skilled professional, and looking to drive more patient, customer, and client appointments, this is for you.

01:50 – What are the 3 essential traffic types for business success?

Well, what Russell and Chet talk about is traffic. And, they really identified three different types of traffic, cold traffic, warm traffic, and hot traffic. Of course, cold traffic is taking somebody that doesn’t have a pre-existing relationship with your business or brand. And, you’re converting them into a customer. Cold traffic is definitely the largest chasm that I believe you’ll have to cross.

And, it’s something that you will definitely have to figure out if you want to scale your business. But, I wouldn’t recommend that you start there when you start your digital ad or online advertising journey. It’s definitely the hardest thing to tackle.

02:29 – How to Maximize Customer Relationships for Business Success

So, if you’re looking for something to get a little bit of success. Then, I would encourage you to take a look at your hot traffic or take a look at hot contacts. And, these will be the people that have a pre-existing relationship with your business or brand. Right, there’d be customer lists, and there would be friends and things of that nature. You know, family members, all that kind of stuff. And, what we encourage you to do is take this traffic and fully maximize it.

This means that you make sure that you’re getting the most out of them. From a profitability standpoint, this would be developing customer re-engagement campaigns and customer retention. Make sure that they’re going through a process in order to deliver a lot of referrals. And also, deliver a lot of reviews so that you can utilize those for advertising purposes.

03:19 – The 3 R’s for customer re-engagement campaigns

Inevitably, make sure that you take a look at your repeat business as well. So, we call that “the three R’s”, reviews, referrals and repeat business and that’s part of your customer re-engagement campaign. And, it’s where we believe that you should start when it comes to hot traffic. Now, once you get that in place, your customer engagement, retention, and ascension campaign, we encourage you to move into lead generation. LinkedIn presents a really incredible opportunity for both b2b companies and BtoC.

And, the strategy that we utilize on LinkedIn was outlined by Russell Brunson and Chet Holmes. It’s called “the dream 100”. And, it’s really identifying non-competitive industries or people that have influenced. They are not competitors of yours that have already congregated, massive communities of your dream customer. Chet Holmes, the strategy is just slightly different.

04:17 – How to Identify and Convert Your Dream 100 Customers?

What he does is he will take a look at the 8020 rule. He’ll identify the 20% of the market that drives 80% of your business. Then, he’ll identify 100 potential customers in there that could potentially be the largest point of business. And then, mark it to them fanatically. Then, have the wherewithal and the pigheaded. As he puts the pigheaded discipline in order to stick to it until you convert that dream 100.

Russell Brunson was a little bit different. He identified 100 people that were related to his industry. And, that weren’t direct competitors and that had massive influence or massive communities online of his dream customer. He targets those 100 people, markets to them, and serves them. And, he did everything that he could to show up on their radar.

Then, he eventually converted them into a partner. And, leverage their trust and credibility, through their blogs, through their podcasts, and things of that nature. This is in order to drive visibility and traffic to his product and or service offer.

Steps to Generate BtoB and BtoC Leads – Brief Announcement!

Hey there, Jesse here, and this is not a glitch, I pause your video for a brief announcement. First and foremost, you’ve been getting value out of this content, do me a small favor and give us thumbs up. We appreciate it very much, and it helps out with the YouTube algorithm. So, let them know we know what it is we’re talking about. Secondly, if you’d like to get access to future training go ahead and jump over to our YouTube channel. Subscribe and set up notifications so you don’t miss a single one.

Lastly, all these videos are meant to be interactive. So, if you have any questions about the content, I’m sharing good or bad. Then, go ahead and meet me in the comment section and I’ll get those handled for you. Now back to your video.

06:01 – Digital Dream 100 LinkedIn Outreach Strategy Yields Major Results

So, we’ve kind of expanded on those two strategies and taking a look at leveraging LinkedIn outreach. And, it’s really a simple strategy that we’ve been utilizing in order to deliver major results through LinkedIn. It’s similar to both of those kinds of hybrid, we call it the digital dream 100. And, what we do is we basically take a look at industries related to our company. Also, it’s to our customers and identifies non-competitive industries that we can target through LinkedIn outreach. So, what we’ll do is we’ll target those through LinkedIn outreach. And, we create a messaging program that lasts up to a year. So, we can differentiate ourselves from the rest of the marketers out there. Because most people give up after the first, second, or third contact whereas our communication process goes out for an entire year. And, we’re in this for the long haul.

06:59 – LinkedIn strategy for Digital Dream 100 conversion: Expert content and referral partners

We believe we can continue to communicate over an extended period of time. And, provide value to the market in regard to expert content. So, we can convert a large chunk of our digital dream 100. And, what we do is we follow a simple strategy to identify referral partners and identify ad opportunities. Now, our referral partners would be to create and identify related industries that are non-competitive.

And, utilize LinkedIn targeting and outreach in order to connect with them first and foremost. Then, deliver value to that community. So what you do first is build a room, right? So similar, this is a very similar strategy if you’ve been in business for any amount of time. Before COVID and you know, back before the digital age, we used to belong to referral networks.

07:54 – LinkedIn Networking and Referral Partnerships for Business Success

We also used to belong to the Chamber of Commerce and things of that nature, where they would rotate speakers. And, share your expertise in front of potential referral partners through the Chamber of Commerce. So, those were all really great opportunities in order to communicate your business. And, it communicates what differentiates you in the marketplace and your expertise to other professionals in the room. Now, what we do is we do a very similar thing on LinkedIn. Then, what we can do is we can connect with industries, and we can interact with professionals in industries.

And then, identify them as referral partners. So, that’s kind of the first strategy. And it is really known who you’re targeting. Or, who has already developed trust credibility, and traffic with your dream customer avatar? What this will give you is the ability to build relationships with them.

08:47 – Build a Referral Partner Community to Maximize Outreach

And, eventually, convert them into a referral partner. Now, in order to accomplish this, you need to have a referral campaign. And, you need to already create some type of referral community that drives referrals. So, a referral partner is kind of the primary opportunity with all these new contacts that you’re generating. And, it doesn’t matter whether you’re b2b or b2c. So, what you can do is set up referral opportunities with them. Now, once you’ve created a connection relationship with them, and you’re building this over the next year.

And, you’re building this outreach campaign over the next year. What you can do is you can look for other potential opportunities. And, this is in order to get your message in front of the communities that they’ve already congregated.

Then, I’ll list a couple of ad opportunities that you can take advantage of. And, those would be things like emails, newsletters, or banners on their blog or website. Google Adsense if they have the Adsense code snippet on their website or blog. And then, we’re creating articles with links to their content.

09:50 – What are effective ways to build reciprocity & advertise with influencers?

Referencing their content, and sharing those articles with them in order to build reciprocity with them. Then, focus on creating value-based linkable assets, like checklists, and things of that nature. And, that they could leverage and utilize with their community. Then, give it to them on a remarketing list via email, text message, and offering to do guest blog posts. Or, offering to speak on their podcasts and things of that nature. You know, these could be all really great advertising opportunities. And, you could also buy ads, and just advertise and target on their social media.

You could buy ads and target them based on the URL for competition, traffic, and things like that. So, you can buy ads, you can guess content as far as posts, articles, and podcasts. You can focus on creating linkable assets, and you can utilize Google Adsense and the Google Display Network.

10:57 – How to Maximize Business Growth with Ads and Referral Partnerships?

Also, you can actually buy ads and banners on their website, and you can leverage their newsletters. So, there are a lot of really great opportunities from an advertising standpoint and a referral partner standpoint. Now, what I don’t understand is why we used to do this so much. It used to be such a really great way in order to expand our business, in our local community. With referrals and things of that nature, I don’t think it’s something that people focus on, quite enough. But, it’s something that I believe that if you focus on you’ll get a lot of traction on.

I know we are in regard to building communities of referral partners. Then, identify the advertising opportunities in the communities that they’ve already built, that they’ve already got traffic with. And, they’ve already got trust and credibility with whom they’ve already got a relationship.

11:42 – How to Generate Leads and Build Credibility on LinkedIn in 3 Simple Steps?

Again, this is warm marketing, right? And, we’re not trying to convert a cold contact into a new customer. Then, we’re leveraging warm markets in order to borrow trust and credibility and pre-existing traffic in order to get visibility. And, traffic on our product and or our service offering. So, that’s it in a nutshell, know your target partner, do outreach, and build a room of partners. Then, you can do live events on LinkedIn. And, you can post articles on LinkedIn in order to shift popular opinion from service provider to expert. So, once you follow those three steps.

Did I go through the three steps? Let me reiterate the three steps. So this is the strategy on LinkedIn in order to create leads for b2b and b2c, right? Know your target, right? That’s first and foremost, know the WHO, before you go and refine the HOW.

12:35 – Why build a LinkedIn room to shift opinions and find referrals/ads?

Know who’s already got the traffic and know who’s already built trust and credibility. Do outreach to this community and build a room. Right, what you’re doing is you’re building a room inside of LinkedIn, so you can post your articles to it. And, you can do live events in that room, right? So, you can cover the third step was to shift the popular opinion, from service by the provider to expert. And, you can do all of this, inside the LinkedIn ecosystem. You don’t even have to go outside. And, you don’t have to look at any other opportunities, you can build a massive referral network, right?

Then, identify a tremendous amount of ad opportunities with people that have already spent the time and the resources. And, whether it’s time and money to build communities of people that is your dream customer or avatar.

So, that’s all I got for you. Hopefully, you got a ton of value out of that. And, if you have any questions meet me in the comment section. Be well, until the next time we speak, we’ll talk soon bye-bye