How The Work You Do, Does The Work For You! Podcast, Vlog, Blog

How The Work You Do, Does The Work For You!

SUMMARY KEYWORDS

Content, video, communicating, standpoint, nature, people, sharp, program, patient, customer, engage, a tremendous amount, Jesse, video sales letter, recording, comment section, marketplace, brief announcement, VSL (Video sales letter).

SPEAKER: Jesse Razo

00:00 – Harnessing the Transformative Power of Purposeful Work

Even if you don’t have a tremendous amount of engagement right out of the gate, communication and communicate. And, what it is that you’re up to can be incredibly powerful from a self-improvement standpoint. So, I’m just really getting sharp with your messaging and what it is that you want to do in the marketplace.

5 StarsbyChristopher Jacob

5 StarsbyNew Image Dent Repair

5 StarsbyGeorge Cain

5 StarsbyDave Razo

00:25 – Video Production’s Impact on Online Assets & Engagement

Hi guys Jesse here, once again, I got another quick training for you. Today I’m going to talk with you about video production, not from the standpoint of a framework. Or, how to get more engagement in regard to your videos. But, from the standpoint of staying sharp when it comes to the work you do the customers you serve. Or, it’s educating prospective customers in the future about the value that you present to the marketplace.

Now, for those that you don’t know, my name is Jesse, I’m the Lead Designer here at razor sharp. And, for the past decade, we’ve been helping our clients optimize their online assets. Also, we can make their websites, digital advertising, and things of that nature. Then, we’re automating their customer and patient lifecycle. And, as it applies to lead generation, lead nurturing, patient, customer acquisition, product and promise fulfillment, and customer retention or ascension. So, if that’s of interest to you, you’re in the right place. I know your time is valuable. So I appreciate you giving me a couple of moments of it.

01:24 – Strategies for Successful Video Sales Letters in Video Production

Now, let me talk with you about video production. And, from a strategy standpoint, we’re actually in the process, and I’ll share a brief story with you. Then, we’re in the process of deploying a brand new partner program on the back of razoRSharp networks. And, I’m super excited about all that we’ve been putting together. Also, we’ve been doing all the copy and the landing pages.

Then, the confirmation patient enrollment process, the program, promotions, and everything of that nature. But, it’s one of the things that we’re doing. Or, I’m in the process of doing right now capping the program off with a VSL. Or, it’s a video sales letter in order to engage and enroll people into the program. Now, I want to make it engaging, and I want to make sure that it builds curiosity.

And, it intrigues that people want to enroll in the actual program itself. Truth be told, the reality is I’m recording this video in preparation for recording that VSL or video sales letter. And, the reason for that is the work that you do actually does work on you. This means that the more videos that I record like this, the sharper I am when it comes to communicating.

And, what it is that I want to communicate to our community, our audience, and to our customers. So, all of those things, I become sharper in the actual work, and the videos that we produce. Actually, this makes me better at communicating with individuals. And inevitably, over time, will make me better at communicating to the masses.

A Brief Announcement!

Hey there Jesse here, and this is not a glitch, I pause your video for a brief announcement. First and foremost, you’ve been getting value out of this content, do me a small favor, and give us thumbs up. We appreciate it very much. And, it helps out with the YouTube algorithm.

So, let them know we know what it is we’re talking about. Secondly, if you’d like to get access to future training go ahead and jump over to our YouTube channel. Subscribe and set up notifications so you don’t miss a single one. Lastly, all these videos are meant to be interactive. So, if you have any questions about the content, I’m sharing good or bad. Then, go ahead and meet me in the comment section. And I’ll get those handled for you. Now back to your video.

03:35 – Creating Engaging Video Content for Online Advertising

Again, when you’re thinking about it, well I should be doing video content. Should I be doing a vlog? Or, should I be doing any other type of content where you’re speaking? And, you’re communicating what it is that you want to articulate to a prospective audience. Or, to an individual with the work that you do in regards to going through that.

It does a tremendous amount of work for you. So, it’s highly productive, even if your content isn’t that good. Now, the reality of it is that you’re going to record a tremendous amount of content. And, it’s before people start to notice your message. So, just be used to that, I mean, you might hit a home run right out of the gate. But, from my experience, it takes a little bit of time.

And, it takes a little bit of practice in order to articulate what it is you’re doing. Also, structure your communication in a way that’s engaging to the public. So, the reason that I’m actually recording this is that for some of our clients. And, we talked to them about different ways to advertise themselves online from a digital standpoint. You can do it organically, right through the production of content backlinking. And, creating and syndicating that out into social media, publishing it on your website in regards to a blog.

Then, optimize that for search visibility, and do things of that nature. Or, you can pay for advertising and creating digital ads. And, create video content for advertising purposes in the form of commercials and things of that nature. So, it’s what they really are these days, there are a lot of different things.

05:15 – The Impact of Content Marketing on Trust and Friction Reduction

And, a lot of different activities that you can be doing in regards to marketing. Also, it reduces the amount of friction when it comes to selling your products, your process, and your service. So, whatever it is that you’re trying to sell online. In addition, it also gives you the ability to start working on shifting popular belief. And, it is when it comes to who you are in the marketplace. So, this means that, when people first engage with us, right, there is some apprehension.

Or, there’s trust, there are credibility issues, and there are a lot of things going on. Psychologically, you know, from a place of being pessimistic or you’re not really trusting people these days. And, when people engage with your content, what it does is it reduces the amount of friction associated with converting new customers.

06:04 – A Key to Business Success and Self-Improvement

So, there’s a tremendous amount of value and a tremendous amount of benefit associated with that. What we do for all of our clients is encouraged them to begin the journey. And, develop content around what it is that they’re up to. So, just for the sake that is going to sharpen your blade when it comes to communication. And, that’s going to sharpen your blade when it comes to conversion.

Then, it’s going to reduce the amount of friction associated with doing business with your organization. So, with all those benefits, even if you don’t have a tremendous amount of engagement right out of the gate. Communication and communicating what it is that you’re up to can be incredibly powerful from a self-improvement standpoint. And, I’m just really getting sharp with your messaging. Or, what it is that you want to do in the marketplace.

So hopefully, you found some value in that. And, if you have any questions, comments, or concerns, go ahead and leave those in the comment sections. I promise to get those answered for you. And, until the next time we speak. As always, make today and every day a fantastic day! We’ll talk with you soon.