Boost Trust & Credibility: 5-Star Reviews on Site with Business Review Bundle

Business Review Bundle: Boost Your WordPress Site with Aggregated Reviews

SUMMARY KEYWORDS

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SPEAKER: Jesse Razo

00:00 – Improve WordPress site with Aggregated Reviews: Show reviews to build trust and reputation

Now the importance of reviews can’t be overstated. If you’re a business that is, has been in business and you’re trying to understand the digital advertising ecosystem. Or, those whole animal reviews are a really great way to build trust and credibility. And, with people that don’t have a pre-existing relationship with your business or brand.

00:29 – Integrate Reviews on Your WordPress Site to promote your business and encourage feedback from clients

Hey guys, Jesse’s here, I got another quick training for you. Today, I’m going to talk with you about integrating or aggregating reviews on your WordPress site. And, the plugin that we utilize in order to accomplish that. Of course, the strategy behind how to properly aggregate reviews on your website. And, it’s how to mitigate negative reviews. Now, for those of you that don’t know me, my name is Jesse, and I’m the lead designer at razor-sharp.

And, for the past decade, we’ve been helping our clients optimize their online environment. Then, automate their customer lifecycle. Today, I’m going to talk with you about business reviews and kind of strategy first and foremost. Then, I’ll give you a couple of tactics in regard to the software that we utilized. And, our technology stacks on our WordPress deployments so that you can hopefully aggregate reviews.

01:11 – Increase your online credibility and attract more clients with a digital ad tool to boost your medical practice or business

Now, the importance of reviews can’t be overstated. So, if you’re a business that is, has been in business. And, you’re trying to understand the digital advertising ecosystem. Or, the whole animal reviews are a really great way to build trust and credibility. And, it’s with people that don’t have a pre-existing relationship with your business or brand. Also, there’s software out there that you can utilize in order to aggregate reviews from different directories.

And, business pages like Google My Business, Bing, Facebook, Yelp, and other directory pages like that. Or, that is really popular in common.

A brief announcement – Business Review Bundle

So hey there, Jesse here, and this is not a glitch, I pause your video for a brief announcement. First and foremost, you’ve been getting value out of this content. Do me a small favor, and give us thumbs up. We appreciate it very much, and it helps out with the YouTube algorithm. So, let them know we know what it is we’re talking about.

Secondly, if you’d like to get access to future training go ahead and jump over to our YouTube channel. Subscribe and set up notifications so you don’t miss a single one. Lastly, all these videos are meant to be interactive. So, if you have any questions about the content that I’m sharing, good or bad. Then, go ahead and meet me in the comment section. And I’ll get those handled for you. Now back to your video.

02:29 – Boost your online presence and attract clients with a powerful review plug-in that showcases your services

Ideally, what we’d want to do is originate reviews on those business pages and directories. And then, aggregate those reviews on our website. We utilize a plugin actually called Rich plugin in order to accomplish that. The reason that we utilize this plugin is the simple fact that it gives us the ability to filter out negative reviews. And, filter out things like swear words or things that we wouldn’t want to publish.

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Or, it aggregates on our website and or a client’s websites. So, that’s an incredibly important feature that we’ve found in regard to aggregating your reviews on our website. And, as you can see here, this rich plugin snippet gives you the ability to display reviews in a bunch of different ways. So, it can be incredibly powerful. Also, it gives us the ability to utilize structured data in order to display those reviews in search results.

03:24 – Maximize the impact of your reviews to build customer loyalty and reputation for your brand

So, we want to make sure that those things are present. And, we want to make sure that we can filter out negative reviews. Then, we want to make sure that we get a lot of functionality. This is when it comes to displaying those reviews on our client sites and also our website.

And, we want to make sure that it integrates structured data. Then, we can display those reviews to the search engine when people search for a product service or business, or our brand. So, those are some features now.

A brief announcement – Business Review Bundle

Hey there, Jesse here, and this is not a glitch. I pause your video for a brief announcement. First and foremost, you’ve been getting value out of this content. Do me a favor, and give us a thumb, this helps us with the YouTube algorithm. So, let them know we know what it is that we’re talking about. Now, we publish videos almost daily.

So, if you want to make sure that you get notifications, jump over to our YouTube channel. And, subscribe and set up notifications so you don’t miss future training. Now, for all my local business owners, I got a special treat for you. And, we just recently published a brand new free video training called Local Marketing hacks.

So, if you own a local business and you want to promote your products and services in your local market. Then, go ahead and jump over to the razoRSharp network’s website. And, you’ll be able to find a place to sign up for that free training. This will give you all the information that you need on how to optimize your business pages and directories. And, it’s how to set up Google ads for local businesses and how to optimize your website for conversions.

Therefore, you can attract and convert all that high-intent traffic that is searching for your products and services in your local market. Now, in addition to the video training, we’re providing some free resources. So we can’t take everybody, if you’re watching this, go ahead and go over to razor-sharp networks. And, see if there’s room still available now back to your video.

05:13 – Boost your business’s online presence and attract clients with Business Power Listings, showcasing your services

Also, you know, we don’t filter out negative reviews because we want to save the public or anything like that. Generally, what happens especially if you subscribed to our business power listing services where we’re aggregating or syndicating your business information online? And, we’re managing your business pages or directory pages, through our premium power listing service.

Then, that also gives us the ability to mitigate reviews, and or to respond to negative reviews. Now, if you’ve been in business, for any given town, you’re going to get negative reviews. So, that’s just a part of the business. And, we recommend that you mitigate those or manage those reviews. We effectively respond to them and try to resolve any heartache or headache that is out there. And, we all understand that we cannot please everybody.

So, that’s not the point of business, the business point of business is adding an incredible amount of value to the marketplace. Hopefully, you’re out there trying to accomplish that.

06:16 – Handle negative reviews across channels to maintain a positive online reputation and build client trust

Now, during that process, if you want to make an omelet, you’re going to have to crack a few eggs. So, that’s the reality. But, when you do that, you want to make sure that you resolve any challenges that people have. And, that’s in regard to the way that you’re doing business. Generally, that happens within the channel. This means that if you get a negative review on Google-My-Business, you’re going to handle it inside of Google-My-Business.

And, if you do it on Yelp or Facebook, the same holds true in each one of those channels. So, when we’re aggregating all those reviews back on our site in order to display those, and to future customers.

06:47 – Use filtered reviews to highlight the best feedback and ratings, boosting your business reputation and earning your client’s trust.

So, it is also to improve search ranking, that we want to filter out those negative reviews. And, we want to filter out those swear words, those comments that are just not good in that respect. So, that’s why we utilize the business review by the rich plug-in. And, that’s why we recommend it. So, that’s something that I wanted to make sure that everybody on my team was clear about.

And also, we provided that to our customers, the importance of reviews can’t be overstated. We want to display and aggregate those on your website, we want to filter out the negative reviews. And, we want you to mitigate negative reviews inside the channel. Or, we want you to resolve any of those challenges. Inevitably, we want to put our best foot forward for people who don’t have a pre-existing relationship with your business or brand.

And, this is done by increasing the amount of trust and credibility and the amount of social proof on your actual sites themselves. So, that’s all I got for you today. Hopefully, that answers your questions about business reviews. And, it’s how to aggregate them on your website. Why it’s important?

Inevitably, what you should be doing from an operational standpoint, in order to move forward. Then, promote your success stories while mitigating negative reviews. So, that’s all I got for you today. Hopefully, you found some value in that. And, we’ll be able to help you move the needle and get you closer to closing the gap on your competition. Make it a fantastic day! We’ll talk with you real soon.