Improved Performance & Peace of Mind

Improved Performance & Peace of Mind

SUMMARY KEYWORDS

performance, cache, customer lifecycle, site, page, CDN, website, conscious, GTmetrics, improve, inevitably, utilizing, PageSpeed, process, load, clear, development, working, overall user experience, plugins,

FULL TRANSCRIPTS

Speaker: Jesse Razo

00:15 – What Are the Things to Conscious of during the Development Process?

Hey guys, Jesse’s here, once again, I got another quick training for you. Today, I’m going to talk with you about improving site speed, performance, and peace of mind when it comes to the development process and cycle. Just, you know some things to be conscious of. Of course, we’re spending a tremendous amount of time in regards to putting together the razoRSharp networks technology stack to improve performance security. And also, search visibility for our clients. We want to make sure that we’re all on the same page in regard to that process. Today, I’m going to talk with you about performance. And, are some things to be conscious of as you go through the development cycle so that we can all get on the same page. So, as you guys know, Ian is going through and he’s vetting out some of our performance plugins.

01:06 – How To Measure, Track and Improve Page Speed & Performance?

And, we’re working with GTmetrics in regards to improving PageSpeed. There’s a minimum requirement on there or, it’s going to be at a B level. So, as we go through each one of the sites, we’re going to report those against GTmetrics in regards to PageSpeed. And, improve any type of outstanding issues, and inevitably deliver back a website that’s optimized for performance that improves PageSpeed. Inevitably, that we’ll help us rank the page higher. Because, that’s one of the factors that Google utilizes in regards to page performance, domain authority, and things like that. So, as we go through the development process, of course, we want to make sure that we’re uploading webP files. And, if we miss anything, or we have client-originated content, and they’re uploading files to the site. Of course, we have plugins on the actual site itself to help out with that performance.

02:06 – RazoRSharp Networks Performance Technology Stack & Strategy

Also, we’re utilizing WP Rocket in regards to minifying scripts on the actual page itself for CSS and Java. And also, we’re utilizing lazy load in regards to making sure that we’re loading the site. So that it is loading in less than two seconds. And, so that we’re loading the site correctly. So, it’s one of the things that I wanted to make sure that you’re conscious of use. You go through the development process on the WordPress sites that we’re working on. And inevitably, if we have clients that are working on this as well, it’s important that whenever you update a website you actually clear the cache on the site. Make sure that we clear the cache, of course, we have this properly set up and WordPress Admin. When you make those updates, you can quickly clear the cache with a clickable button.

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Another place to be conscious of is the host. So, we have caching on the actual website itself. And, we have caching on the web server. Then, if the site is running through a CDN (content distribution network) we want to make sure that we clear the cache on that as well. So, if you’re clear about where the CDN works, what it does is it creates copies of the actual website itself across multiple servers. So that users when they access the website, what it does is through that caching and CDN, gives them the copy that’s closest to them, which speeds up load times. And, it also reduces the amount of server load on the actual web server that’s hosting the website. So, these things can be incredibly helpful when you’re talking about performance and overall user experience for your website.

04:02 – RazoRSharp Networks Technologies Stack Setup & Cache Management

And something to be conscious of as we move forward through the development process is just making sure that we have the razoRSharp network technology stack set up on the website. It’s fully optimized for performance. And then, when we go through the development process, we clear cache so that we’re not serving old pages to customers and or prospective customers and losing out on those opportunities.

So, that’s all I have for you. Please leave a comment in the description of the video. And, please let me know if you have any questions. And if you haven’t done so already, make sure that you subscribe to our YouTube channel. Set up notifications so you don’t miss future training on customer lifecycle automation. It’s how to optimize your online environment and automate your customer lifecycle. Make it a fantastic day. We’ll talk soon