Clarity Drives Execution

Clarity Drives Execution – Customer Lifecycle Automation

SUMMARY KEYWORDS

contacts, hot, customer, customer retention, focus, offer, programs, possibly, sell, customer lifecycle, market, a valuable asset, automation, ad campaign, converting, segmenting, re-engagement, communication, regular basis, clarity drives execution,

SPEAKER: Jesse Razo

00:00  – Introduction to Customer Lifecycle Automation

So, as it applies to customer lifecycle automation, we’re having a lot of success through segmenting our customer or client projects into three areas.

00:19 – Segment Your Attention & Effort

Guys, Jesse here, once again, I got another quick training for you in five minutes or less. And, I’m going to talk with you about focus when it comes to your digital ad campaign, customer lifecycle automation, and online optimization. I know your time is incredibly valuable.

So, I promise not to waste a single moment. Today, I’m going to talk with you about what to focus on when you’re rolling out your digital ad campaign. So, as it applies to customer lifecycle automation.

And, we’re having a lot of success by segmenting our customer or client projects into three areas. So, these are lead generation, customer acquisition, and customer retention. And, the reason for that is that we like to segment all of our contacts into cold, warm, and hot contacts.

01:13 – The three phases of Customer Lifecycle Automation

So, we believe that we should take the path of least resistance. Also, we really try to close the gap between where you’re at, to where you want to be, as quickly as you possibly can. Certainly, converting hot contacts into customers is the most effective way that you can do this. Therefore, it is the shortest distance to success. And inevitably, this is what you should be working on or focused on with your business.

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And, that is what we’re seeing with our client’s hot contacts or customer retention and re-engagement programs. So, these can be partner programs, or these can be loyalty programs. And or, these can be just simple campaigns that are specifically targeted toward your hot market.

01:56 – How to retain more & re-engage existing customers?

Now, the reason that we do this is if we can’t gain ground with a hot market, then something’s wrong. And, it’s either our messaging is off, our marketing is off, or our offer is off. Or, it’s our hooks, our headlines, our story, or whatever it is that we’re focusing on that is off when it comes to converting a hot market. So, your hot market is where we recommend, and what our intuition tells us to focus on to gain ground as rapidly as we possibly can.

So, it’s the development of projects that focus on customer retention. Or, it’s if you don’t have a program in place currently, then customer re-engagement and really conditioning your existing customer base to receive communication from you. And also, to receive offers from you on a regular basis is incredibly important.

02:54 – My secret to customer retention

Doesn’t matter whether you’re an E-commerce online, whether you’re selling membership sites, or you’re in the knowledge business. Or, whether you have a product or service that you sell in person, or your local business. So, you have to condition your customers in order to receive communication on a regular basis. Email, SMS, text messages, direct mail, and all these communications can be automated.

And, it should be automated, because there’s so much noise out there. Then, make sure that you automate as much as you possibly can so that you can develop a relationship.

Clarity Drives Execution – Market’s Feedback

And, it’s a long-term working relationship with your most valuable asset, which is your hot contacts and or customers. Now, if you’re just getting started, the focal point should be on developing your offer, and you’re messaging. Then, take that message to your hot contacts, to people that you know, and see if it resonates with them. Do you know what I mean?

So, that’s a great test in the market in order to get feedback. And, it’s something that I believe that you should focus on, on a regular basis. I know that’s what I and my team focus on as well. So, that’s all I have for you today. And, until the next time we speak.