Website Performance & Optimization Hacks!
In this training, I’m going to walk you through the process of optimizing your website for local search, mobile search, map search, and voice search.
What’s Included:
- Site Speed, Security & Performance
- RSN’s WordPress Technology Stack
- Your Website Is Dead…You Just Don’t Know It Yet?
Introduction
Lessons
Lesson 1.1
Google Conversion Tracking
So, you’ve got your Google Ads campaign up and running. And, your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed. So, you won’t be able to see how many of those clicks are actually resulting in sales.
Lesson 1.2
Performance, Security & Search Optimization
So, you want to optimize your site to improve performance while ensuring you’ll show up and not get hacked? Sounds like a mouthful but in the lesson, I cover our WordPress performance, security, and search optimization technology stack for optimal performance.
Lesson 1.3
Media Syndication Vs. Publication
Content syndication is when web-based content is re-published by a third-party website. And, any kind of digital content can be syndicated, including blog posts, articles, info-graphics, videos, and more. But, the challenge that most local businesses face is they publicize their content into social media which only lasts for 24-48 hrs. And, learn how to syndicate assets and become a LEGEND in your land!
Lesson 1.4
Paid Vs. Organic Traffic
If you are weighing the pros and cons of organic search vs paid search, sit down with your team. And, examine your timeline and budget to determine if SEO or SEM is the right direction for your business.
Next Module >>
Want To Work Hand-In-Hand With Jesse L. Razo?
Want the opportunity to work hand-in-hand with me and my team of Local Marketing Specialists? We’re looking for those individuals truly committed to learning, implementing, and then scaling their local service businesses. So, if you’d like to join us and have our team help you transform your business over the next 12 months click the button below to reserve your spot.
