The Six Crucial Steps of SEO to Improve Your Rankings

The Six Crucial Steps of SEO to Improve Your Rankings

SUMMARY KEYWORDS

keywords, ranking, project, optimize, backlink, week, making, technical SEO, desktop, mobile, SEO, training, promotional videos, business, rework, mobile-first strategy, Semrush, traffic, warning, customer, Six Crucial Steps of SEO,

FULL TRANSCRIPTS

Speaker: Jesse Razo

00:15 – Why Is It Important To Take A Mobile-First Approach to Search Optimization

Hey guys, Jesse here real quick, I wanted to give you a brief update on the training that I provided from a strategy standpoint. And then also, what I’m seeing in SEMrush. It’s a keyword analysis that I was doing today on each one of our projects. And, it looks like we’re having a desktop-first strategy when it comes to ranking for keywords. So, what I did is I put together a local SEO optimization for market domination training for 2022. And, that’s what we’re going to publish, produce and put out there. But, I’d like to get everybody on the optimization team to review the importance of a mobile-first strategy. Then also, there are some things to be conscious of. Because what I’d like to do over the next two weeks is revisit every single one of our projects.

The Six Crucial Steps of SEO to Improve Your Rankings

And, take a look at whether or not we’re ranking from a mobile standpoint. It’s because mobile traffic is higher intent and higher value traffic than desktop traffic. And right now, we may rank for desktop keywords, but we’re not ranking for mobile like I would like to. So, I would also like to rework all the reporting. And, segment desktop and mobile traffic on all of the reports, right? Then, get all the reports reworked. So, Anthony, and Alexis, please get together on that. Get on the same page. And, let’s get all those updates done. I want you to work together on that.

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01:44 – What Are the Six Areas of Search Engine Optimization You Should Focus On?

Now, there are basically six areas from an SEO standpoint that we’re going to be focused on. It’s the technical SEO audit which would include our websites, and then also the SERP tools that are out there. Keyword competitive analysis is another one, backlink competitive analysis, Cornerstone content, and recommendations. So, that would mean primary keywords that we’re already ranking for and related keywords that we can originate content around. And, I want those broken out for every single project. Again, they need to be mobile first keywords, not desktop keywords. Then, business page optimization, what that looks like, and how familiar you guys are with that. This would have to do with optimizing the name of the business, and the description of the business for a geographic area. And, make sure that we have images that are optimized for searches that are taken by the customer.

02:46 – How to Optimize Your Web Assets to Gain Ground

Also, have metadata attached to them. And, make sure that we upload all the promotional videos, to those business pages and directories. So, when people look at them, the promotional videos that we’re producing for a customer and on them as well. And they get syndicated online. Then, I want you guys to take a look at backlinks and building backlinks. And, let me know where you feel proficient, and rank yourself on a scale of one to ten. So, with each one of these six project tasks, we’re going to break it up into this framework. And I’d like to address each project with these six steps. So, let’s just make sure that we focus on these six steps in order to optimize and gain ground.

03:31 – In Conclusion – What Service, Trade, and Marketing Professionals Should Know Mobile First Website Optimization

Always be with a mobile-first approach. So, that is the key to all of this training. I want to get everybody on the same page that we need to be pushing for a mobile-first approach. Again, because it’s higher value traffic, and it’s where we want to be ranking. So, if you don’t have the information that you need, let me know. And, I’m going to put together some information that we need to track. Then, let’s just keep working on this. You know, SEO is a big part of what it is that we do. You guys are heading up the SEO projects. And, we need to work together. Don’t worry about I haven’t had any problem with utilizing the same login. I know that SEMrush gives you a warning that you know there are other people in that login. But, just go ahead and click through that.

The Six Crucial Steps of SEO to Improve Your Rankings

Let’s see if we can work simultaneously all three of us inside SEMrush. Or, if we’re going to run into problems there, I’ll get some additional licensing. But as of right now, I think it’s just a basic warning there. So, other than that, man, let me know if you have any questions, comments, or concerns. Let’s make this next week a really great week. And, get through as many of these SEO projects as we possibly can. We’ll break it up into this framework, of these six buckets when it comes to SEO for each project. Once we get an idea of what needs to be done, we’re going to break it up into these six steps. And, we’re going to go at it. So, that’s all I got man, make today and every day a fantastic day. We’ll talk with you guys real soon.