Unlock the Secrets of Legendary Conversions: Turn CLICKS Into CUSTOMERS with our PROVEN Techniques!

Legendary Conversion Framework

FULL TRANSCRIPTS

SUMMARY KEYWORDS

conversions, global navigation, page, order, utilize, customer lifecycle, talk, fold, information, landing page, action, call, nature, prospective customers, warranties, hook, landing pages, brand, credibility, automate

Speaker: Jesse Razo

00:16 – Legendary Conversion Framework Overview

Hey guys real quick, I got another quick training for you in 5 minutes or less. So, I’m going to talk with you about our legendary conversion framework. Now, I’m not going to dive too deep into it. But, what I’m going to do is I’m going to give you a customer example and show you what we’re seeing in the marketplace. And, how we’re helping our clients optimize their online environment to improve conversions. Then, we also, automate some of the biggest challenges facing their business with customer lifecycle automation.

Now, for those of you who don’t know me, my name is Jesse, and I’m the lead designer at razor-sharp networks. And, for the past 10-plus years, we’ve been helping our clients optimize their online assets. So, they pay dividends to their business into the future and also automate their customer lifecycle. If that interests you, go ahead and jump over to our YouTube channel. And, on our website, do a search for some of the topics. Or, do a search for some of the challenges that you’re facing within your organization. Then, subscribe to the channel and set up notifications. And, we’ll be sure to talk with you in the very near future.

01:16 – How to improve conversions on an eCommerce site?

Today, I’m going to give you an example of one of our clients. And, it’s a webpage that we put together for them on their e-commerce site. Then, there are things that we could be doing better from a development standpoint in order to improve conversions. Of course, there are psychological levers that we want to pull whenever we are working with prospective customers. Or, it’s when we’re working with our clients in regards to converting prospective customers to things like trust and credibility. How do we build that instantaneously when they land on the page? Of course, there’s social proof. Also, we’re utilizing other people’s influence in order to help out with conversions, and risk reversal. And, how can we utilize guarantees, warranties, and things like that to improve conversions? Also, it’s a little bit of page structure.

And, it’s the difference between business pages, service, product pages, landing pages, and things of that nature. In this example, it’s an E-commerce site so we have a lot of branding information on the actual site itself. As you can see, we have in the Hello bar, and we have our primary call to action. Of course, below that, we have our header with our global navigation, and our membership area. Also, branding as far as the logo goes. Now, if you’re doing a landing page, a lot of information is not needed. Global Navigation is not needed. Hello Bar maybe, definitely logos are not really that important. It’s kind of a waste of real estate unless you have a logo or brand that’s well-known. When you’re talking about a landing page, you have to communicate a specific message to a specific avatar or dream customer.

02:52 – How to design a good landing page and what to include.

Now, you want to have one course of action on the page, not multiple choices on the landing page. Now, with E-commerce, of course, we have multiple choices. We have our global navigation and then also a couple of calls to action on the page. Now, right below that, you got the body of the page. And, at the bottom of the body of the page where it starts before you scroll. So, that is what’s called the fold. And, you want to get as much information and value as you possibly can above the fold. So, when people land on the page, they can easily engage with you. Now, there are a couple of different ways that you can do that. You can do this with video. And, you can do this with a really strong hook or call to action at the top.

So, one of the things that I’m going to do is add a hook right above the description here. And maybe some bullet points, bullet points are much easier to read. In that short description up there, we want to make sure that we’re adding some bullet points. And, it’s before we get into the meat of the actual product description. Now, we could also shrink up this image here. Of course, that has a lot to do with the brand name and things of that nature. And this is going to bring our trust and credibility icons up and also a call to action button. Then, we want to have that primary call to action right there above the fold. Also, we want to have the desired outcome or pain points that we’re going to be solving with this test.

Legendary Conversion Framework

We want to make sure that we have a strong hook. And, we want to have our warranties, guarantee, our trust credibility icons, and things of that nature. We want to make sure that’s all located above the fold.

04:23 – Set up notifications & get more detailed training!

So, if you want some more detailed training on this. Again, jump over to our website, and do a search for some of the challenges you’re facing in. Or, topics that you would like to get some additional training on and go over to our YouTube channel. We’ve got that completely integrated. So, if you’re doing searches on any one of those assets, you’ll be able to find some really valuable content. And, how you can increase conversions? How you can design landing pages or web pages? Or, learn all the buckets that we utilize in order to do our build-out.

5 StarsbyChristopher Jacob

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5 StarsbyDave Razo

So, that’s about all the time I have for you today. Again, we publish these videos on a regular basis with the intent to really serve you at the highest level possible. And, provide you with some value-based information, so that we can build trust and credibility in the marketplace. It shows you what it is that we’re doing, inevitably in the future, potentially doing business with you. So, that’s all I got. Make it a great day. And, we’ll talk with you real soon.