Develop Online Assets

Develop Online Assets Optimized for performance, Security and search

SUMMARY KEYWORDS

pages, website, optimize, talk, bucket, order, organize, conversions, project, search, nature, online, markets, accreditations, structure, brand, asset, business, utilize, information, how to develop online assets,

FULL TRANSCRIPTS

Speaker: Jesse Razo

00:15 – How to Organize Your Website Project?

Hey guys, I got another quick training for you. Today I’m going to talk with you about organizing your website development project. Regardless, if you’re a do-it-yourself and utilizing some type of CMS system to go out there and build your business. And, build your brand and your product pages. Or, if you’re a business owner, a doctor, a practitioner, or something like that. Now, this took me quite a bit of time to put together. And, this might be the fact that I’m not the most organized person in the entire world. I don’t like to write a bunch of stuff down. Generally, I moved from the hip and go with my intuition. But, have a plan in place when you’re embarking on a brand new project. Especially, a project with any amount of size and contrast from the beginning to the end is incredibly important.

Now, it’s from an organizational standpoint, if you’re working with multiple people on a team. Or, it’s from an optimization standpoint, when you’re talking about moving into a project. And or, building an asset that you’re going to invest time and financial resources. Then hopefully, it will return a dividend on that investment. Today, I’ll talk with you about the four buckets that we utilized in order to organize our web projects. Then, on the last bucket, the business page, I’ll talk about business pages and some of the intent behind those. Now, this is tactical. And, it really has to do with how to organize your project in order to create better online assets. Then, you can convert more customers, as a result. If you’d like to get into the strategies associated with that.

01:57 – The First Bucket: Company’s Brand and Story Pages

Then, you can download our legendary conversion framework which talks about the psychology behind your messaging and copywriting. And, the way the page is laid out some of the psychological levers that you want to pull on. Also, in order to increase conversions on the website itself. So, let me talk with you about the four buckets that we utilize to organize our web development projects. First, the company’s brand and story pages would be the about us page, it’d be the homepage. It’s going to be your contact pages, profile pages, things of this nature, that hard fast fact about your company. And, where you’re located, it’s where your business page or your brand pages come into play. So, it’s really where we start our development project. And, in the beginning, we say let’s take a look at the company’s colors, brand, and page layout.

You know, it’s how we want to organize our site structure, our menus, our header information, or footer information. And, it’s whether we need to optimize it for a national and or global marketing campaign. Or, it’s whether or not we need to optimize a website for a local marketing campaign for local service providers. So, that would be the company’s brand and story pages. Again, it would consist of the homepage, about us page, profile page, contact pages, and things of that nature. And, once we get the framework deployed in regards to the company’s brand and story pages. Then, what we do from there as we begin to think about it.

5 StarsbyChristopher Jacob

5 StarsbyNew Image Dent Repair

5 StarsbyGeorge Cain

5 StarsbyDave Razo

03:38 – The Second Bucket: Trust and Credibility

Well, how do we improve conversions on this website, this landing page, this funnel page, or whatever it is? And, one of the ways we do that is we utilize what’s called trust and credibility. Also, there are a lot of different ways that you can build trust and credibility. There are case studies, customer reviews, testimonials, accreditations, and awards, and there’s really being clear about your cause and your mission. Or, if you’re a cause-driven organization or a for-profit organization, there are core values that you can organize. And, communicate to potential customers and things of that nature. So, these are all items that would fall under trust and credibility. And, you could leverage things like social proof, reviews, icons, accreditations, and things of this nature. Basically, in the second bucket, we accumulate all the information that we can.

And, that has to do with building trust and credibility around the company and or brand. So, the first bucket that we’re thinking about developing would be the company’s brand and story pages. Then, the second bucket that we want to think about developing is our trust and credibility. And, how can we utilize that to help them move people through our online sales process? Now, there are some things that most people don’t think about it. And, it’s when they’re doing the development, their online asset for their web pages.

05:11 – The Third Bucket: Terms, Conditions, and Compliance

One thing that we provide when we’re talking to customers is Terms, Conditions, and compliance. And, when we talk about this, we talk about like, coming from California, a company out of California. Then, we talk about data use policies. If you’re in Europe, of course, this is a really big hot item. Terms and conditions return policies if you’re selling online or E-commerce, data use policies, and cookie consent. And, providing the ability in order to manage how the website collects user data. Also, when you can have the ability to get that user data removed from their website. Finally, we take a look at ADA compliance. And whether or not the website is compliant with the American Disabilities Act, which is a big one

Because we don’t want to create a really successful business or brand, and then increase the liability associated with it. And, it’s because we aren’t compliant when it comes to the ADA compliance and Disability Act. So, that would be the third bucket we take a look at in terms, conditions, and compliance.

06:20 – The Fourth Bucket: The Business Pages

And, the fourth bucket of pages that we would want to develop. Then, it’s what I’m going to dive in regards to how we do it is Business Pages. And, the business pages are what we utilize in order to market the business, brand, product, or service. Of course, whatever it is, these are going to be the business page. Then, they’re going to be optimized based on our target market, product, service, and the offer that we put together. And, if they’re a local business, it’s the location we’re targeting for that business. This means every local business has a primary market. Then, they have supplemental markets that surround which will be the distance. Or, they want to advertise within a radius of their primary market. In addition, they might have multiple locations, multiple primary markets, and multiple sub-markets.

So, we want to definitely build out first and foremost pages for each one of their primary markets. Also, build out pages for each one of their sub-markets. And, I do have training where I talk about how to optimize these pages. So, it’s not only from a link structure standpoint, where you’re communicating the location, product, or service. Or, it’s the category of product or service. And, the actual product or service page, in the link of the actual page itself. Then, you move into things like the imagery, the alt tags, and the metadata on the back of the website. And, the content on the website would include descriptions of the products, services, target location, and benefits associated with it.

08:10 – How to Implement a Mobile-first Strategy?

Potentially, we encourage our clients to do an FAQ on every single page. And, it’s because of the relevance associated with searches done in question format. You know, we want to have a mobile-first strategy when it comes to our design and also our planning phases. So, the best way to accomplish that is to make sure that you have plenty of questions on your website. And, most mobile searches are done in question format. Also, they’re short questions, and they’re done with a mobile browser, maps, voice searches, and visual searches. So, we want to make sure that we’re optimizing our web pages on a per-location basis for local customers. And, it’s if a company that’s going to be advertising either on a national or international level. Then, we would structure the links slightly differently from that standpoint, but with the same ideas in mind.

We want to make sure that we optimized for mobile-first. And, we future-proof the website so that we’re leveraging the technologies that people are starting to search with. Or, increasing the amount of search they have with mobile search, map search, Voice Search, and also visual searches. And, if you’d like to get more information on that, please do so. In some of our other training, do a search on our website and our YouTube channel. So, if you’d like to get more information on the strategy behind it, I put it in the descriptions. And, it’s a link to our legendary conversion framework for web pages. In there, I talk about psychological levers that you want to pull all the way through the development process. Again, meet me or look at the description of this video.

10:00 – How to Take a High-level Approach to Web Asset Creation?

And, if it’s on our website or on one of our social media channels, I’ll make sure that we include a link to download that swipe file. This will save you a tremendous amount of time. Again, I didn’t really understand kind of this framework. And, the value of organizing our content into those four buckets. Or, the psychology behind building out these online assets to optimize them for performance security and search visibility. Then, it’s the value of having a high-level approach to online asset creation. And, this includes your websites, landing pages, and things of that nature. Of course, if you’re using direct-to-consumer-based marketing, and you’re not leveraging search optimization. Then, you may take just a slightly different strategy when it comes to page structure. And, to the optimization of that page after you’ve created it.

Develop Online Assets Optimized for performance, Security and search

Direct consumers, of course, wouldn’t be as focused in regards to the Metadata, page structure, and things of that nature. The messaging, and psychological levers that need to pull on in order to help out with conversions are definitely the same. But, you definitely want to take a slightly different approach to that. So, that’s all I have for you today.

11:15 – Remember To Set up Notifications! Feedback is The Key!

I like to keep this training, as short as possible. And, if you have any questions or comments, go ahead and meet me in the comment section. Then, I’ll get all of those answered for you. Again, if you have any challenges downloading the swipe files, go ahead and text us at 707-229-1221. And, we’ll be happy to get you the information that you’re looking for and help you optimize your online environment. We’ll automate some of the biggest challenges that face your business when it comes to sales and marketing. And, that’s all I got for you today. Hopefully, you got a ton of value out of that. If not, or if you did, let me know in the comment section. And, until the next time we speak, make today and every day a fantastic day! We’ll talk with you real soon.